Demand Response
Role: Creative Director
Company: Draft FCB
The Demand Response campaign was a proposed rebranding of the state's Flex Your Power program and was designed to raise awareness about the limited supply of electricity on peak usage days.
Role: Creative Director
Company: Draft FCB
The Demand Response campaign was a proposed rebranding of the state's Flex Your Power program and was designed to raise awareness about the limited supply of electricity on peak usage days.