Creative Direction, Brand Building, Design

HTC One

Role: Group Creative Director

Company: Razorfish

HTC needed a visually dynamic website for their new flagship phone, the HTC One. We came up with a novel animation and design language which allowed for users to continuously zoom into and out of high-resolution photos. The site was built in HTML 5 and performed well on mobile and desktop platforms. It won honors as an Awwwards.com pick in their annual published retrospective.